Welcome to Vision & Impact, a podcast hosted by Sharissa Olivas, Founder of White Wolf Marketing, where we sit down with founders and industry leaders reshaping the future of health and human potential.
In this episode, Sharissa is joined by Jannik Freese, CEO and Co-Founder of Night Knight, a sleep supplement brand built by a former pro basketball player who spent 15 years learning that recovery isn’t optional, it’s the foundation of everything.
Jannik didn’t stumble into the supplement space. He spent over a decade fine-tuning the formula that became Night Knight, working alongside top sports nutritionists and doctors across Europe before bringing it to market. What he built is a brand that treats sleep the way morning coffee treats your day, as a non-negotiable ritual.
He also breaks down:
- Why melatonin is a quick fix that’s working against your body, not with it
- The key ingredients in Night Knight and the science behind each one
- What an ideal pre-sleep routine actually looks like from morning to night
- The long-term consequences of poor sleep most people don’t connect the dots on
- Why word of mouth will always outperform paid ads for a product people actually trust
- His vision for Night Knight becoming the nighttime equivalent of your morning coffee
This conversation is a reminder that the best wellness brands aren’t built on bold claims, they’re built on belief, patience, and a product that delivers every single night.
If you’re chasing better sleep, better recovery, or building something in the wellness space, this episode is for you.
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🌐 Shop Night Knight: gonightknight.com
📍 Follow Night Knight on Instagram: @go_nightknight
