FRACTIONAL CMO · BRAND STRATEGY · CREATIVE DIRECTION

Senior Marketing Leadership for Brands Ready to Scale.

I’m Sharissa, a Fractional CMO and brand strategist. I give personal brands, startups, and established companies the strategic marketing leadership they need to grow, without the cost of a full-time hire.

Sharp strategy and real creative craft, accelerated by a modern, AI-powered process that moves faster than a traditional agency.

TRUSTED LEADERSHIP, PROVEN RANGE

An agency founder who has led marketing for brands across industries, and built an audience of professionals who follow the work daily.

Founder

of White Wolf Marketing

Brands led and scaled

0 +

Community following the work

0 K+

Building brands and marketing teams

0 + yrs

WHITE WOLF MARKETING · [CLIENT / BRAND LOGO] · [CLIENT / BRAND LOGO] · [CLIENT / BRAND LOGO] · [FEATURED IN]

Most Brands Don't Have a Marketing Problem. They Have a Leadership Gap.

Great products stall when marketing has no owner: freelancers pulling in different directions, a junior team without a strategist, or an agency that reports activity instead of outcomes. What’s missing isn’t more content. It’s a senior mind setting the direction.

No Strategic Owner

THE GAP

Marketing runs on guesswork and whoever’s loudest that week.

THE SHIFT

A single strategic leader who sets the direction, aligns the team, and owns the outcome.

The Agency Black Box

THE GAP

A retainer that hides its process and measures the wrong things.

THE SHIFT

Transparent strategy and creative you can see, understand, and build on, led by someone who has run the agency, not just talked about one.

Speed vs. Craft

THE GAP

Choosing between “fast and cheap” or “considered and slow.”

THE SHIFT

Both. A modern, AI-accelerated workflow delivers the pace of a big team with the craft of a senior strategist.

THE FLAGSHIP ENGAGEMENT

Your Fractional CMO.

For companies that need senior marketing leadership but aren’t ready for, or don’t need, a full-time CMO. I step in as your strategic marketing lead: setting the vision, building the plan, directing the creative, and holding the team accountable to results. You get executive-level thinking and hands-on direction, at a fraction of the cost and commitment.

For startups scaling past their first hires, established companies between CMOs, and ambitious brands that want senior direction without senior overhead.

Strategy & Positioning

A clear brand and go-to-market direction the whole team can rally behind.

Creative Direction

Messaging and campaigns that actually sound like your brand and move people.

Team & Execution Oversight

I lead your marketers, freelancers, or agencies so the work stays aligned and on-outcome.

Growth Accountability

Defined KPIs, regular reporting, and a process that compounds instead of resets.

Three Ways In. One Standard of Work.

Whether you want to learn the thinking, get strategic guidance, or hand leadership to me entirely, there’s a way to work together that fits where you are.

01 · LEARN

Follow the Work

Free daily insights on brand, marketing, and strategy across TikTok and the blog. Real thinking from inside a working agency, no gatekeeping. The best place to see how I approach a brand before we ever talk.

02 · ADVISE

Strategy & Resources

For founders and marketers who want senior guidance without a full engagement: 1:1 strategy intensives, brand and positioning audits, and practical templates that compress months of trial-and-error into a clear plan.

03 · LEAD · FLAGSHIP

Fractional CMO & Done-For-You

When you’d rather own the outcome than the process. I lead as your Fractional CMO, or my agency, White Wolf Marketing, runs the full strategy and execution for brands ready to scale seriously.

A SMARTER STARTING POINT

See Where Your Brand Stands in 60 Seconds.

Enter your website or handle and get an instant read on how clearly your brand shows up, where the strategy gaps are, and what to fix first. It’s the same lens I bring to a first strategy call, powered by AI so your score appears in seconds. The scores are free. Drop your email for the full report and your first fix.

Idle · enter a site to begin

Brand Clarity0

Positioning Strength0

Content Consistency0

Your scores appear here in seconds. See where your brand stands, then drop your email for the full report and your first fix.

Senior Marketing Leadership for Brands Ready to Scale.

TRUSTED LEADERSHIP, PROVEN RANGE

Most Brands Don't Have a Marketing Problem. They Have a Leadership Gap.

No Strategic Owner

The Agency Black Box

Speed vs. Craft

Your Fractional CMO.

Strategy & Positioning

Creative Direction

Team & Execution Oversight

Growth Accountability

Three Ways In. One Standard of Work.

Follow the Work

Strategy & Resources

Fractional CMO & Done-For-You

See Where Your Brand Stands in 60 Seconds.

Marketing Strategy, Sharpened Daily.