Welcome to Vision & Impact, a podcast hosted by Sharissa Olivas, Founder of White Wolf Marketing, where we sit down with founders and industry leaders reshaping the future of health and human potential.
In this episode, Sharissa is joined by Shane Hart, Co-Founder of Nukk Sauna — a company redefining recovery and resilience through beautifully crafted, high-performance outdoor saunas and cold plunges built to last generations.
Shane shares how a lifelong obsession with wellness and a chance conversation with a friend led him to discover a gap in the market nobody was filling at the quality level it deserved — and how pairing his communications background with a master craftsman’s skill set became the foundation of Nukk.
He also breaks down:
- Why the sauna industry is growing 10–15% year over year and what’s driving it
- The construction details most sauna brands completely overlook
- Why COVID permanently changed how people think about home wellness
- What Finland’s happiness ranking has to do with sauna culture
- The ideal sauna and cold plunge protocol for maximum benefit
- The biggest growing pain of demand outpacing supply
This conversation is a masterclass in spotting a market gap, building with intention, and growing a premium brand without cutting corners.
If you’re a founder building in wellness — or just someone ready to take recovery seriously — this episode is for you.
🌐 Learn more: whitewolfmarketing.com
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🌐 Learn more about Nukk Sauna: nukksauna.com
📲 Follow Nukk Sauna on Instagram: @nukksauna
