SENIOR MARKETING LEADERSHIP, ON DEMAND

A Fractional CMO for Brands Ready to Scale.

Q: What does a fractional CMO actually do?

A fractional CMO sets the marketing vision and strategy, sharpens brand positioning, directs campaigns and creative, leads the internal team, freelancers, or agencies, and holds everything accountable to defined KPIs. In short: everything a CMO does, scoped to what the business actually needs.

Q: Will you work with our existing team or agency?

Yes, that is the default. The approach is collaborative: Sharissa embeds with your marketers, freelancers, or agencies, runs regular working sessions, and directs the work rather than replacing the people. The goal is a stronger team with clear direction, not a dependency.

Q: How do you use AI in your strategy work?

Sharissa runs an AI-accelerated workflow across research, audience insight, creative iteration, and reporting, so work that traditionally takes weeks moves in days. Strategy, taste, and final judgment stay senior and human; AI compresses the production cycle around them.

Q: When should I hire a fractional CMO?

When marketing has become a growth priority but you are not ready for a full-time executive: startups scaling past their first hires, established companies between CMOs, and brands whose marketing is busy but directionless.

Q: How fast will we see results?

You will have a clear strategy and priorities within the first 30 days. Compounding results follow the plan, and most clients see measurable movement within the first quarter. A modern, AI-accelerated workflow means strategy that used to take weeks moves in days.

I’m Sharissa, founder of White Wolf Marketing. I step in as your part-time chief marketing officer: setting the strategy, directing the creative, and leading your team to outcomes, without the cost or commitment of a full-time executive.

What Is a Fractional CMO?

A fractional CMO is a senior marketing executive who leads your marketing on a part-time, embedded basis. You get the strategy, direction, and accountability of a chief marketing officer, scoped to what your business actually needs, at a fraction of the fully loaded cost of a full-time hire.

Most growing brands don’t need forty hours of CMO time a week. They need the right decisions, made by someone who has done it before, and a team aligned behind them. That’s the job.

What You Get.

Strategy & Positioning

A clear brand and go-to-market direction the whole team can rally behind, grounded in your market and your numbers.

Creative Direction

Messaging and campaigns that actually sound like your brand and move people, reviewed and directed by a senior eye.

Team & Execution Oversight

I lead your marketers, freelancers, or agencies so the work stays aligned, on-brand, and on-outcome.

Growth Accountability

Defined KPIs, regular reporting, and a process that compounds instead of resets every quarter.

How an Engagement Works.

Strategy Audit

The first 30 days: I map your brand, market, funnel, and team, and find what’s actually blocking growth.

The Plan

A clear direction with positioning, priorities, KPIs, and owners. Your whole team knows what we’re building and why.

Embedded Leadership

I run the rhythm: directing campaigns and creative, leading your marketers or agencies, and reporting against the numbers.

Right for startups scaling past their first hires, established companies between CMOs, and ambitious brands that want senior direction without senior overhead. Want a lighter way in first? See all the ways to work together.

HOW I WORK

Collaborative by Design. Accelerated by AI.

You don’t hand your marketing over a wall — we build it together. And because I run a modern, AI-powered process, you get the pace of a big team with the judgment of a senior strategist.

A Partner, Not a Vendor

I work inside your team — founders, marketers, agencies — in regular working sessions where strategy is built with you, not handed down. Full visibility into the thinking, the process, and the why behind every call.

AI-Accelerated, Human-Led

I leverage AI across research, audience insight, creative iteration, and reporting — compressing weeks of production into days. Strategy, taste, and judgment stay senior and human; AI removes the wait.

Built to Make You Stronger

Every engagement transfers capability: frameworks your team keeps, a process that compounds, and reporting tied to KPIs. You end up with a stronger marketing organization — not a dependency.

Fractional CMO FAQs.

What is a fractional CMO?

A fractional CMO is an experienced chief marketing officer who leads your marketing on a part-time, embedded basis. You get executive-level strategy, creative direction, and team leadership for a fraction of the cost of a full-time hire.

What does a fractional CMO actually do?

I set the marketing vision and strategy, sharpen your brand positioning, direct campaigns and creative, lead your internal team, freelancers, or agencies, and hold everything accountable to defined KPIs. In short: everything a CMO does, scoped to what your business actually needs.

How much does a fractional CMO cost?

Most engagements run as a monthly retainer scoped to your needs, typically a fraction of the $250,000+ fully loaded cost of a full-time CMO. After a strategy call I’ll recommend a scope and give you a clear, flat monthly number. No surprise hours, no scope creep.

How is a fractional CMO different from hiring an agency?

An agency sells you execution. A fractional CMO owns your strategy and directs the execution, whoever does it. I built and run my own agency, White Wolf Marketing, so when you need done-for-you delivery it’s available, but the leadership always comes first.

Will you work with our existing team or agency?

Yes — that’s the default. My approach is collaborative: I embed with your marketers, freelancers, or agencies, run regular working sessions, and direct the work rather than replace the people. The goal is a stronger team with clear direction, not a dependency on me.

How do you use AI in your strategy work?

I run an AI-accelerated workflow across research, audience insight, creative iteration, and reporting — so work that traditionally takes weeks moves in days. Strategy, taste, and final judgment stay senior and human; AI compresses the production cycle around them.

How many hours or days do I get?

Engagements are scoped by outcomes, not hours. Most clients get a set leadership rhythm: strategy sessions, team direction, campaign reviews, and reporting, with async access in between. We define the cadence together based on your stage.

When should I hire a fractional CMO?

When marketing has become a growth priority but you’re not ready for a full-time executive: startups scaling past their first hires, established companies between CMOs, and brands whose marketing is busy but directionless.

How fast will we see results?

You’ll have a clear strategy and priorities within the first 30 days. Compounding results follow the plan, and most clients see measurable movement within the first quarter. A modern, AI-accelerated workflow means strategy that used to take weeks moves in days.

Ready for Senior Marketing Leadership?

Tell me where your brand is and where it’s going. If it’s a fit, we’ll move fast.